Archive for March, 2012

Who Are The Internet Marketing Experts

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When you are first starting out and learning Internet Marketing you look at the experts to learn from them. Some of these experts are known as ‘gurus’ and these are the ones that are earning incredible incomes online. In recent times it seems as though there are so called gurus popping up everywhere. So how do you know who are the real experts and who are the ‘fakes’? Here are some tips on how to know who the real internet marketing experts are.

1. Is the expert actually making money by doing what he is teaching others to do? There are many people out there selling ideas of how to make money but they are actually making money from selling those ideas and not from actually following the system they are selling. These ‘experts’ will often advice to stay away from the Internet Marketing niche because it is too competitive and they recommend marketing in less competitive niches. However, often they haven’t been in the less competitive niches themselves.

2. Are they an open book? Some experts will show you everything, including the niche that they are making money in. Other experts won’t show you their niche because they fear others will copy them and the niche will become over-saturated. However, if they can’t show you the niche they are actually making money in then how can they really show you real examples or real proof that their system works?

3. Does their system include a step by step plan? The best teachers are the ones that give you easy to follow, step by step instructions. They leave no guess work; everything is set out in easy to follow steps making it simple for you to follow the system and profit with it.

4. Do you believe them? Many ‘make money online’ products make huge income claims such as ‘Make $50,000 in a Month’ or other unbelievable claims. It isn’t that difficult to make a claim like this and it isn’t even that difficult to Photoshop Clickbank or Paypal screenshots to make it look like you are making more money than you actually are. Those who make unrealistic claims are probably not making as much money as they are claiming. Real internet marketing experts will make realistic income claims that you too can reach.

5. Can you follow the plan? There are many different methods for making money online and some you may feel you can do and others you may not be so keen on. Some strategies will include lots of writing and article marketing while others will use more pay per click advertising. Some plans will involve creating and selling websites or doing offline marketing. You need to find a system that you are comfortable with and that you think you will enjoy doing.

6. Are they claiming you can make money without doing any work? I’m sorry, but these claims are just ridiculous. If I sit and stare at my computer screen all day I’m not going to magically start making money. Earning money takes work and sometimes it can be tedious and hard work. Making money requires work and anyone that tells you any different is someone to stay far away from.

7. Is the system ethical? There are many ethical ways to make money online and unfortunately there are some unethical ways. You have to live with yourself and be comfortable with the decisions that you make so if you want to have a clear conscience then make sure what you are doing is ethical.

It is good to have an internet marketing expert to learn from and there are many good one’s out there, just make sure that you can trust the one that you choose.

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Using Pay Per Click Advertising For Your Business-Make Significant Profit

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Pay per click advertising is a very popular advertising method that many businesses use to build their business and increase their profits. If you set up your pay per click advertisement carefully you can make significant profits from your online or offline business.

Pay per click or PPC advertising has been a very lucrative way for many people to generate traffic to their website and make money online. Yahoo Search Marketing was the first PPC advertising to emerge and now others have joined the party. PPC advertising makes it much easier for small businesses to compete with big businesses on a worldwide level. However, many people have used pay per click advertising and lost a lot of money because they haven’t taken the time to create ads and monitor their performance.

Google Adwords is now the biggest pay per click advertising company but that doesn’t mean that you shouldn’t use the others. Let’s take a look at the top three pay per click advertising companies.

1. Google Adwords is the biggest in the field and can have your ads up and running in minutes. With Google Adwords you do not need to wait for days for your ad to be approved before it is shown, it is usually up and running as soon as you finish creating your ad. Google will review your ad and if it doesn’t meet their standards it will then be removed. Google has more functionality than the other search engines PPC ads and you can test your headlines, keywords and ads overall to see which ads convert the best.

2. Yahoo Search Marketing, although it was the first PPC advertising company, is not as big as Google Adwords. It is still a very good option for advertising and your ads still receive a lot of traffic. There is no reason why you need to choose just one search engine for your pay per click ads as the more you use the more traffic your ads will receive. Yahoo search marketing gives great options and can be very successful for promoting your business.

3. Bing (previously MSN) is probably on equal par with Yahoo. The Bing PPC advertising is very similar to Google Adwords but doesn’t quite offer as much functionality as Google. Bing PPC is still very effective for business promotion and as a way to earn money online.

These three pay per click advertising companies draw more than 97% of search engine traffic and you can grab a piece of that traffic with pay per click ads for your business. Only spend as much as you can afford and monitor your ads to see which ones are performing well. Those ads that aren’t performing as well as you like should be tweaked until you start seeing the results you are after. Pay per click advertising is a great business tool for any online business.

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